National Network for Equitable Library Service

E-Mail Marketing For Dummies has been updated to reflect the hottest new trends, technologies and strategies!  Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you're an enterprise-level marketer using a third-party e-mail marketing company or a small business owner handling everything yourself. This book: *Helps you map out an e-mail marketing strategy with reachable objectives *Simplifies the process of list-building, message-creation and results-tracking *Offers legal guidance, so you stay compliant with anti-spam laws *Shows you how to deliver your message and incorporate social media *Explains how to track and interpret results *Includes the top 10 things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.