Schmitt combines his extensive business knowledge with the latest discoveries in positive psychology to create three unique approaches sure to turn casual buyers into devoted fans. Using these methods, marketers, brand managers, and entrepreneurs alike can harness and sustain immense customer goodwill.
Original Publisher: Prince Frederick, MD
, Recorded Books
Language(s): English
ISBN:
9781470322816
Details
DC Contributor
Gildan Media Corporation
Recorded Books, LLC.
Dixon, Walter
Van Zutphen, Glenn
Abstract
Schmitt combines his extensive business knowledge with the latest discoveries in positive psychology to create three unique approaches sure to turn casual buyers into devoted fans. Using these methods, marketers, brand managers, and entrepreneurs alike can harness and sustain immense customer goodwill.