Youtility why smart marketing is about help not hype

Available Formats:

Details:

  • Author: Baer, Jay
    Contributor:

    Recorded Books, LLC.

    ,

    Gildan Media Corporation

    ,

    OneClick Digital (Firm)

    ,

    Sheridan, Marcus

    Summary:

    The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful.

    Original Publisher: Prince Frederick, MD , [Prince Frederick, Md.] , Recorded Books , [Distributed by] OneClick Digital
    Language(s): English
    ISBN:

    9781470391881

Details

DC Contributor

Recorded Books, LLC.

Gildan Media Corporation

OneClick Digital (Firm)

Sheridan, Marcus

Abstract

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful.

Genre
Business and economics
Publisher (Source)

Prince Frederick, MD

[Prince Frederick, Md.]

Recorded Books

[Distributed by] OneClick Digital

Not specified

Record