Emotion by design : creative leadership lessons from a life at Nike

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Details:

  • Author: Hoffman, Greg
    Summary:

    Nike's former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. Learn his three guiding principles to forming consumer bonds.

    Genre: Business and economics
    Original Publisher: [New York] , Hachette Book Group
    Language(s): English
    ISBN:

    9781668609545

    ,

    1668609541

    ,

    9781668609569

    ,

    1668609568

Details

Abstract

Nike's former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. Learn his three guiding principles to forming consumer bonds.

Genre
Business and economics
Publisher (Source)

[New York]

Hachette Book Group

Not specified

Record