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  2. A Matter of Taste : a Farmers' Market Devotee's Semi-reluctant Argument For Inviting Scientific Innovation To The Dinner Table

A matter of taste : a farmers' market devotee's semi-reluctant argument for inviting scientific innovation to the dinner table

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Details:

  • Author: Tucker, Rebecca
    Summary:

    How did farmers' markets, nose-to-tail, locavorism, organic eating, CSAs, whole foods, and Whole Foods become synonymous with 'good food'? And are these practices really producing food that is morally, environmentally, or economically sustainable? Rebecca Tucker's compelling, reported argument shows that we must work to undo the moral coding that we use to interpret how we come by what we put on our plates. She investigates not only the danger of the accepted rhetoric, but the innovative work happening on farms and university campuses to create a future where nutritious food is climate-change resilient, hardy enough to grow season after season, and, most importantly, available to all not just those willing or able to fork over the small fortune required for a perfect heirloom tomato. Tucker argues that arriving at that future will require a broad cognitive shift away from the idea that farmer's markets, community gardens, and organic food production is the only sustainable way forward; more than that, it will require the commitment of research firms, governments, corporations, and postsecondary institutions to develop and implement agri-science innovations that do more than improve the bottom line. A Matter of Taste asks us to rethink what good food really is.

    Contents:
    • Introduction : consider the Dunkaroo
    • 1. Good food!
    • 2. Fresh cities
    • 3. Kill your idylls
    • 4. Harvesting Silicon Valley
    • Conclusion : you say tomato.
    Genre: Business and economics, Food and drink
    Original Publisher: Toronto , Coach House Books
    Language(s): English
    ISBN:

    9781770565562

    ,

    1770565566

    ,

    9781770565555

    ,

    1770565558

Details

Abstract

How did farmers' markets, nose-to-tail, locavorism, organic eating, CSAs, whole foods, and Whole Foods become synonymous with 'good food'? And are these practices really producing food that is morally, environmentally, or economically sustainable? Rebecca Tucker's compelling, reported argument shows that we must work to undo the moral coding that we use to interpret how we come by what we put on our plates. She investigates not only the danger of the accepted rhetoric, but the innovative work happening on farms and university campuses to create a future where nutritious food is climate-change resilient, hardy enough to grow season after season, and, most importantly, available to all not just those willing or able to fork over the small fortune required for a perfect heirloom tomato. Tucker argues that arriving at that future will require a broad cognitive shift away from the idea that farmer's markets, community gardens, and organic food production is the only sustainable way forward; more than that, it will require the commitment of research firms, governments, corporations, and postsecondary institutions to develop and implement agri-science innovations that do more than improve the bottom line. A Matter of Taste asks us to rethink what good food really is.

Genre
Business and economics
Food and drink
Publisher (Source)

Toronto

Coach House Books

Not specified

Record

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