Abstract
Former NASCAR president, chairman, and CEO William Clifton France—known to most people as Bill France Jr.—is remembered and revered as the man who followed his visionary father at the helm of NASCAR, in the process becoming a visionary himself as he guided NASCAR to unprecedented levels of popularity. The biography covers Bill Jr.'s role in NASCAR's formative years; his assumption of the NASCAR presidency, replacing his father; the sport's explosion under his leadership; his courageous battle with cancer throughout the last decade of his life; and his final role, as NASCAR vice chairman and main advisor to NASCAR's third-generation leader, his son, Chairman and CEO Brian France.