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Through the 1990s, stocks went up for so long that millions started to believe the pundits who predicted they would climb forever. The market was heralded as a magic get-rich-quick scheme — and its stars were the breathless financial reporters, analysts, politicians and C.E.O.s who urged Americans to buy, buy, buy and hold, hold, hold. But trees don't grow to the sky and as the market plummets by frequent and lasting double-digit drops, these stars no longer seem as bright. In retrospect, some seem downright stupid. Authors Greg Eckler and L. M. Mac Donald use their wry perspective to profile them all, reminding us that there was a whole team of "experts" encouraging us to rip up our savings while the rich got "super rich." With quotes from Alan Greenspan, Al Gore, Bernie Ebbers, Larry King and more, Bull! provides a humorously outrageous look at the bubble that many swore could never burst.