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Create a mutually beneficial partnership between nonprofit and for-profit enterprises. Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog SelfishGiving.com is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media like Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans and how to model a campaign on proven successes. *Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both. *This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter and blogs, measuring campaign success and more. *It also explains online tools like Quick Response Codes; services like Causon and The Point and location marketing services including Foursquare, Whrrl and Gowalla. *Cause Marketing For Dummies features case studies that illustrate successful campaign techniques. Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.