Don't think of an elephant! : know your values and frame the debate

Available Formats:

Details:

  • Auteur: Lakoff, George
    Contributor:

    Wilson, George K.

    Résumé:

    Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly "frames" the issues. Using carefully chosen terminology like "tax relief" and "family values," conservatives have cast themselves in a positive light and convinced many Americans to vote against their true beliefs. Now Lakoff shows how progressives can beat conservatives at their own game.

    Contents:
    • Theory & application
    • Framing 101
    • Right wing power grab
    • What's in a word?
    • Metaphors of terror
    • Metaphor and war, again
    • Betrayal of trust : beyond lying
    • From theory to action
    • What the right wants
    • What unites progressives
    • FAQ
    • How to respond to conservatives.
    Genre: Political science
    Original Publisher: Prince Frederick, Md. , [Prince Frederick, Md.] , Recorded Books , [Distributed by] OneClick Digital
    Language(s): English
    ISBN:

    9781449893071

Details

DC Contributor

Wilson, George K.

Abstract

Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly "frames" the issues. Using carefully chosen terminology like "tax relief" and "family values," conservatives have cast themselves in a positive light and convinced many Americans to vote against their true beliefs. Now Lakoff shows how progressives can beat conservatives at their own game.

Genre
Political science
Publisher (Source)

Prince Frederick, Md.

[Prince Frederick, Md.]

Recorded Books

[Distributed by] OneClick Digital

Non spécifié

Record