Abstract
What do Jamie Oliver, Pope Saint John Paul II, Sammy Hagar, and *NSYNC have in common? They all play a role in Food Fight Inc., a colourful collection of Bruno Codispoti's sweet successes and sour lemons in his two-decade-long efforts to bring unique retail food products to the marketplace. Bruno's advice, laced with humour and down-to-earth honesty, can be applied to any aspiring entrepreneur's crusade-- particularly those with modest means--looking to share a product idea with the world.