National Network for Equitable Library Service

Jeff Croonen was a force, both on and off the field. As a player for six years with the Canadian Football League, he was determined and unyielding. As a pharmaceutical sales representative, he was a sales award winner many times over and a personality no client could resist. As an inspirational speaker and coach, he was full of wisdom gained from the worst kinds of experience: betrayal, injury, and abuse. But Jeff always came back stronger than ever, and he was at his happiest when he was sharing with others the lessons he’d learned from a life of bouncing back. Through his struggles to play professional football and succeed in a new career, he learned that he could do anything he put his mind to, and he learned to follow his gut. Through illness and abuse and recovery, he learned the value of surrounding himself with people who gave him energy and love, and he learned the power of forgiveness. He learned to begin each day grateful and fully committed to his dreams. And he wanted nothing more than to share those lessons with others, through speaking and coaching and through this book.