Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it.
Contents:
How to succeed at the mandate to grow
How can we beat our most powerful competitors?
What products will customers want to buy?
Who are the best customers for our products?
Getting the scope of the business right
How to avoid commoditization
Is your organization capable of disruptive growth?
Original Publisher: Prince Frederick, Md.
, [Prince Frederick, Md.]
, Recorded Books
, [Distributed by] OneClick Digital
Language(s): English
ISBN:
9781449888435
Details
DC Contributor
Leffert, Joel
Abstract
Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it.