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Traditional behavioral insights from Maslow, Herzberg, McGregor, Porter, Collins, and many others are helpful, but they stop short of the most basic and powerful drives behind human behavior. Also, they do not provide actionable methods and tools to use. The product of C-executive Larry Duckworth’s 25 years of study and practice in applying neuroscience to the business world, education and research, Primordial Leadership introduces the six Neuroscience based Primal Drives and shows business leaders how to equip and motivate their teams to perform at the highest level. Many real-life examples, tools, methods, and more show leaders how to apply cutting-edge Neuroscience to their daily leadership challenges, including change management, whether in a large corporate setting, small business, nonprofit, government entity, the military or turn-arounds.