New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease.
Original Publisher: New York : Hachette Book Group 2002
, Victoria Park, WA Australia
, Association for the Blind of Western Australia
Language(s): English
ISBN:
0316346624
,
9780316346627
Details
DC Contributor
Apple Alex (synthetic)
Abstract
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease.