National Network for Equitable Library Service

This book features savvy advice for adding video to your marketing plan. Video marketing is rapidly gaining popularity in online marketing, and this fun-but-practical guide presents you with all aspects of video marketing, from planning to production to distribution. You'll learn how to create a video strategy, produce an effective video, put it online and get your video to the right consumers so that you can help your business succeed. The author team has vast experience in video creation and marketing, and explores 10 video campaigns so you can learn from their successes and challenges. This book: *Offers an overview of the video marketing process, how to build it into an existing marketing plan and create a video outline *Covers the necessary steps for creating the video, from scripting to shooting to editing *Walks you through the process of sharing video on a company site, social site or other hosts and then draw the right audience *Details the new frontiers of video marketing including mobile video and measuring results Featuring invaluable advice for creating an effective video marketing campaign, Video Marketing For Dummies is essential reading on this marketing trend.