Abstract
Joe Rossetti is a marketing guru, the very best in the business. His motto is simple: "It's okay if I know it's a lie, as long as my target audience believes the lie and buys the product." It's a simple maxim to live by, and he's made a lot of money. But one night, standing at the bar at the Smokehouse Restaurant in Burbank, California, he meets Nancy and everything changes. A brilliant scientist and mathematician, with the face of a goddess, Nancy challenges everything Joe thinks he believes in.