Business and economics

  • Binge times : inside Hollywood's furious billion-dollar battle to take down Netflix

    Creator

    Chmielewski, Dawn

    Hayes, Dade

    Abstract

    The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies--Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi-as they scramble to mount multi-billion-dollar challenges to Netflix.

    Audience
    Adult**
    Publisher (Source)

    [New York]

    HarperCollins

    Non spécifié
  • Emotion by design : creative leadership lessons from a life at Nike

    Creator

    Hoffman, Greg

    Abstract

    Nike's former CMO shares lessons and stories on the power of creativity drawn from almost three decades of experience within the company. Learn his three guiding principles to forming consumer bonds.

    Audience
    Adult**
    Publisher (Source)

    [New York]

    Hachette Book Group

    Non spécifié
  • A brief history of equality

    Creator

    Piketty, Thomas

    Abstract

    It is easy to be pessimistic about inequality, which we know has increased dramatically in many parts of the world over the past two generations. No one has done more to reveal the problem than leading economist Thomas Piketty. In this book, Piketty reveals that the grand sweep of history gives us reasons to be optimistic because, over the centuries, we have been moving toward greater equality.

    Audience
    Adult**
    Publisher (Source)

    [Cambridge, Massachusetts]

    Harvard University Press

    Non spécifié
  • The anxious investor : mastering the mental game of investing

    Creator

    Nations, Scott

    Abstract

    A new guide to building wealth amidst stock market crashes and economic uncertainty, drawing upon financial modeling, behavioral psychology, and market history to offer practical advice to everyday investors.

    Audience
    Adult**
    Publisher (Source)

    [New York]

    HarperCollins

    Non spécifié
  • Dress code : unlocking fashion from the new look to millennial pink

    Creator

    Hyland, Veronique

    Abstract

    Veronique Hyland takes aim at the institutions within the fashion industry while reminding us of the importance of dress and what it means for self-presentation. Everything from societal changes to the progress (or lack thereof) of women's rights to the hidden motivations behind what we choose to wear to align ourselves with a particular social group can be tracked through clothing.

    Audience
    Adult**
    Publisher (Source)

    [New York]

    HarperCollins

    Non spécifié
  • The devil never sleeps : learning to live in an age of disasters

    Creator

    Kayyem, Juliette N.

    Abstract

    Juliette Kayyem lays the groundwork for a new approach to dealing with disaster before it hits, and she lays out the basic themes of crisis management.

    Audience
    Adult**
    Publisher (Source)

    [New York]

    Hachette Book Group

    Non spécifié
  • After Steve : how Apple became a trillion-dollar company and lost its soul

    Creator

    Mickle, Tripp

    Abstract

    This is the story inside Apple after the passing of Steve Jobs by following his top lieutenants, Jony Ive and Tim Cook, and how the fading of the former and the rise of the latter led to Apple losing its soul.

    Audience
    Adult**
    Publisher (Source)

    [New York]

    HarperCollins

    Non spécifié
  • Ambitious like a mother : why prioritizing your career is good for your kids

    Creator

    Bazelon, Lara

    Abstract

    Women are trained to metabolize it all, striving for "work-life" balance. It's time for a very different conversation about how work and life are inextricably, intimately intertwined, and the fulfillment it brings.

    Audience
    Adult**
    Publisher (Source)

    [New York]

    Hachette Book Group

    Non spécifié
  • Fill your funnel : selling with social media

    Creator

    Hopkins, Tom

    Portik, Dan

    Abstract

    This book provides step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel. This book contains social media posts and email templates from successful campaigns to show you how to set up an effective social media campaign that drives conversions.

    Audience
    Adult**
    Publisher (Source)

    [Issaquah, Washington]

    Made for Success

    Non spécifié