Abstract
"Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace--one in which meaningful product differentiation has all but disappeared--you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.