Business and economics

  • Spin How Politics Has the Power to Turn Marketing on Its Head

    Creator

    Veroni, Clive

    Abstract

    In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing. In the early twentieth century political operatives did their work in the backroom, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion.

    Publisher (Source)

    [S.l.]

    House of Anansi Press Inc

    Non spécifié
  • Thrifty Living the Frugal Life with Style

    Creator

    Harris, Marjorie

    Abstract

    Written in Marjorie Harris's trademark witty, engaging, and accessible style, Thrifty is chock-full of simple and savvy tips drawn from her own richly thrifty experience, and those of renowned experts such as bestselling author Margaret Atwood, actor R. H. Thomson, travel writer Sylvia Fraser, and the Globe and Mail Style columnists. With solid tips on how to haggle, how to become a frugal fashionista, maintaining home and hearth on a budget, and practical advice on thrifty gardening, travel, and entertainment, Harris provides essential guidelines to living a quality life on less.

    Publisher (Source)

    [S.l.]

    House of Anansi Press Inc

    Non spécifié
  • Hack Attack The Inside Story of How the Truth Caught Up with Rupert Murdoch

    Creator

    Davies, Nick

    Abstract

    Since 2006, award-winning investigative journalist Nick Davies has worked tirelessly — determined, driven, brilliant — to uncover the truth about the goings on behind the scenes at the News of the World and News International.

    Publisher (Source)

    [S.l.]

    House of Anansi Press Inc

    Non spécifié
  • Food and Fuel Solutions for the Future

    Creator

    Heintzman, Andrew

    Solomon, Evan

    Abstract

    The twenty-first century has been dominated by two major global crises: a scarcity of food and fuel. Both have had detrimental effects on the environment and both are at the root of the fragile health of the global economy.

    Publisher (Source)

    [S.l.]

    House of Anansi Press Inc

    Non spécifié
  • Getting Around The Rock By Land, Sea, and Air

    Creator

    Lahey, Leonard

    Abstract

    From the “Newfie Bullet” to the SS Kyle to Amelia Earhart, Getting Around the Rock is a fascinating history of the transportation sector, largely in pre-Confederation Newfoundland and Labrador. These recollections were passed on to the author by his father, Raymond Lahey, and his uncle, Bill Lahey, who spent their working lives as telegraph operators in the changing times of transportation in the province.

    Publisher (Source)

    St. John's

    Flanker Press

    Non spécifié
  • Oil A Groundwork Guide

    Creator

    Laxer, James

    Springer, Jane

    Abstract

    "[The Groundwork Guides] are excellent books, mandatory for school libraries and the increasing body of young people prepared to take ownership of the situations and problems previous generations have left them." -- Globe and Mail Oil, our main source of energy, underlies the world's economy. In the twentieth century its availability and relatively low price allowed for the industrial growth and development of the world's leading economies. The new rapidly developing giants, India and China, want access to the same possibilities.

    Publisher (Source)

    [S.l.]

    Groundwood Books Ltd

    Non spécifié
  • Grace Helen Mowat and the Making of Cottage Craft

    Creator

    Rees, Diana

    Rees, Ronald

    Abstract

    Knitting is a booming pastime, enjoying a resurgence of interest, spawning books, movies, a brisk online trade in wool and knitted goods — even trade fairs. In Canada, Cottage Craft has long held a strong reputation for its fine wool, dyed to the palette of the local landscape, and the fine craftsmanship of the women who weave and knit its quality materials. Behind Cottage Craft is the story of a woman of vision and remarkable resolve.

    Publisher (Source)

    [S.l.]

    Goose Lane Editions

    Non spécifié
  • Forever Barbie The Unauthorized Biography of a Real Doll

    Creator

    Lord, M.G.

    Abstract

    Was Barbie was the first feminist doll? She always worked in interesting positions, never married, never had a child, and never did house work. Yet today, many women who played with Barbie when they were children consider her to be an inappropriate role model, although these same women often have interesting Barbie stories to tell. In Forever Barbie, cultural critic, investigative journalist, and first generation Barbie owner M.G. Lord tells Barbie’s own story with clarity and intelligence, brilliantly shaking up many preconceptions.

    Publisher (Source)

    [S.l.]

    Goose Lane Editions

    Non spécifié
  • Tales from Under the Rim The Marketing of Tim Hortons

    Creator

    Buist, Ron

    Abstract

    Want to know the secrets behind Canada's most popular coffee-and-donuts chain? Read all about them in a new book chronicling the rise of Tim Hortons, from its humble beginnings to the national institution it is today. Written by former Tim Hortons marketing director Ron Buist, Tales from Under the Rim: The Marketing of Tim Hortons is an engrossing, fast-paced business memoir.

    Publisher (Source)

    [S.l.]

    Goose Lane Editions

    Non spécifié
  • Doing well and doing good : money, giving, and caring in a free society

    Abstract

    Ever since the first coin was minted in the seventh century b.c., money has been central to human society as one of the elemental forces driving the affairs of individuals and nations. But for all the preoccupation with the making of money, little attention has been paid to the meaning of money in modern society. Likewise overlooked is the companion question of the culture of giving and caring that automatically accompanies any dominant view of money.Doing Well and Doing Good addresses this blind spot. What is the meaning of money? What are the deepest motives to give?

    Publisher (Source)

    Colorado Springs, Colo

    NavPress

    Non spécifié