Business and economics

  • Nickel and dimed : on (not) getting by in America

    Creator

    Ehrenreich, Barbara

    Abstract

    Nickel and Dimed is a modern classic that deftly portrays the plight of America's working-class poor. Author Barbara Ehrenreich decides to see if she can scratch out a comfortable living in blue-collar America. What she discovers is a culture of desperation, where workers often take multiple low-paying jobs just to keep a roof overhead.

    Audience
    Adult**
    Publisher (Source)

    Prince Frederick, Md.

    [Prince Frederick, Md.]

    Recorded Books

    [Distributed by] OneClick Digital

    Not specified
  • A leader's legacy

    Creator

    Kouzes, James M.

    Posner, Barry Z.

    Abstract

    Jim Kouzes and Barry Posner explore the important notion of legacy and the critical questions any leader must ask him or herself in order to leave a lasting impact.

    Audience
    Adult**
    Publisher (Source)

    Prince Frederick, MD

    [Prince Frederick, Md.]

    Recorded Books

    [Distributed by] OneClick Digital

    Not specified
  • The irresistible offer : how to sell your product or service in 3 seconds or less

    Creator

    Joyner, Mark

    Abstract

    With consumers bombarded by thousands of marketing messages a day, a salesperson has exactly 3 seconds to capture the mind of his prospect. Today consumers are forced to make quick evaluations as a matter of survival. Within 3 seconds sales are made, deals are closed, and empires are built. The Irresistible Offer suggests that marketers and salespeople should stop practicing gimmickry and concentrate on the one aspect of every sale that truly makes the difference: the offer.

    Audience
    Adult**
    Publisher (Source)

    Prince Frederick, MD

    [Prince Frederick, Md.]

    Recorded Books

    [Distributed by] OneClick Digital

    Not specified
  • Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

    Creator

    Kim, W. Chan

    Mauborgne, Renée

    Abstract

    In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new market spaces ripe for growth.

    Audience
    Adult**
    Publisher (Source)

    Prince Frederick, MD

    [Prince Frederick, Md.]

    Recorded Books

    [Distributed by] OneClick Digital

    Not specified
  • Squirrel Inc. : a fable about leadership through storytelling

    Creator

    Denning, Stephen

    Abstract

    Business leaders today face many challenges. They must create cooperation, share knowledge, and transmit a vision of the future. By using an appropriate story to illustrate a problem, leaders can draw their staff toward a fuller understanding and commitment.

    Audience
    Adult**
    Publisher (Source)

    Prince Frederick, Md.

    [Prince Frederick, Md.]

    Recorded Books

    [Distributed by] OneClick Digital

    Not specified