Business and economics

  • Color for profit

    Creator

    Cheskin, Louis

    Abstract

    Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.

    Publisher (Source)

    Brooklyn, NY

    Ig Publishing

    Not specified
  • Graduate from college debt-free get your degree with money in the bank

    Creator

    Astor, Bart

    Abstract

    SMART and SAVVY WAYS TO PAY FOR COLLEGE...WITH NO DEBT (OR as Little as Possible) With college graduates earning over a million dollars more than high school grads will earn during the course of their lifetime, getting a college degree is incredibly important. However, the cost of college keeps rising and navigating the maze of financial aid options grows more challenging every year. This book is a comprehensive guide to saving for college, scholarships, financial assistance and more.

    Publisher (Source)

    Boca Raton, FL

    Humanix Books

    Not specified
  • The Prepper's Financial Guide Strategies To Invest, Stockpile And Build Security For Today And The Post-Collapse Marketplace

    Creator

    Cobb, Jim.

    Abstract

    A DISASTER-PROOF INVESTMENT STRATEGY TO ENSURE STABILITY AND SECURITY BEFORE, DURING, AND BEYOND A MARKETPLACE MELTDOWN You're prepared for hurricanes, tornadoes, blizzards, earthquakes and other natural disasters, but are you ready for the inevitable man-made disasters to come' This book teaches you the other half of disaster planning-how to survive the economic turmoil that hits regions and nations after the storm has passed.

    Publisher (Source)

    Berkeley, CA

    Ulysses Press

    Not specified
  • Ecocities Rebuilding Cities In Balance With Nature

    Creator

    Register, Richard

    Abstract

    Most of the world's population now lives in cities. So if we are to address the problems of environmental deterioration and peak oil adequately, the city has to be a major focus of attention. Ecocities is about re-building cities and towns based on ecological principles for the long term sustainability, cultural vitality and health of the Earth's biosphere. Unique in the literature is the book's insight that the form of the city really matters - and that it is within our ability to change it, and crucial that we do.

    Publisher (Source)

    Gabriola Island, B.C.

    New Society Publishers

    Not specified
  • Small Is Possible Life In A Local Economy

    Creator

    Estill, Lyle

    Abstract

    "In Small is Possible, Estill chronicles the failures and victories of an ongoing movement for sustainability and local resiliency in Chatham County, located in the piedmont region of North Carolina. Estill is a legitimate source on the subject: he co-founded Piedmont Biofuels, a biodiesel co-op that went from backyard operation into an industrial plant in a few short years. The characters in Estill's world are both entertaining and endearing.

    Publisher (Source)

    Gabriola Island, B.C.

    New Society Publishers

    Not specified
  • How To Get Hung A Practical Guide For Emerging Artists

    Creator

    Barnes, Molly

    Abstract

    In this accessible, easy-to-read, detailed guide for artists, students, and aspiring art professionals, gallery owner Molly Barnes takes the mystique out of selling art. With the art market generating over a billion dollars in sales annually, and enrollment in art schools continuing to rise, more and more graduates are joining the art scene and actively participating in the "business" of art. With How to get Hung readers learn how to present their work and themselves to the professional art world.

    Publisher (Source)

    North Clarendon, Vermont

    Tuttle Publishing

    Not specified
  • All The Math You Need To Get Rich Thinking With Numbers For Financial Success

    Creator

    Hershey, Robert L.

    Abstract

    Written in a lighthearted and humorous style, this comprehensive guide is ideal for the general reader with little math experience who wants to understand the concepts underlying everyday financial decisions. Organized for easy reference, this book provides the necessary tools to make informed decisions about investments, mortgages, insurance, cash flow, and risk-taking. "As Robert L. Hershey points out in his new book, 'All the Math You Need to Get Rich: Thinking With Numbers for Financial Success'... none of us can afford to maintain a phobia about math. "...

    Publisher (Source)

    New York

    Open Court

    Not specified
  • Worm The First Digital World War

    Creator

    Bowden, Mark

    Abstract

    From the author of Black Hawk Down comes the story of the battle between those determined to exploit the internet and those committed to protect it-the ongoing war taking place literally beneath our fingertips. The Conficker worm infected its first computer in November 2008 and within a month had infiltrated 1.5 million computers in 195 countries. Banks, telecommunications companies, and critical government networks (including the British Parliament and the French and German military) were infected. No one had ever seen anything like it.

    Publisher (Source)

    [S.l.]

    Grove/Atlantic, Inc.

    Not specified
  • Unnatural selection why the geeks will inherit the earth

    Creator

    Roeder, Mark

    Abstract

    "Compelling ... Technology is changing the landscape of society, and Roeder describes how humanity is changing along with it." -Daniel H.

    Publisher (Source)

    New York

    Arcade Publishing

    Not specified