National Network for Equitable Library Service

The Internet has profoundly changed the way businesses communicate with current and potential customers. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, and get those messages to the right people.

Gordon presents an inspiring and enlightening story that reveals a powerful way to tackle the biggest problem in business and life. In this allegory, VP of human resources Hope must overcome the biggest challenge in her company's history. In the process of battling her own adversity, she discovers the no complaining rule and other positive ways to save her company and herself from ruin.

Schiff provides an insightful examination of the structural weaknesses underlying this impending economic meltdown, and shows you how to protect yourself--and profit--during the difficult times that lie ahead. Using common-sense analysis, creative analogies, and easy-to-understand language, Schiff entertains, educates, and outlines a three-step plan so you can preserve wealth and protect the purchasing power of your savings.

In a time when the reputation of an organization or a leader can be shattered by the click of a mouse, transparency is often a matter of survival in a world of global competition. But as stakeholders in different organizations increasingly clamor for transparency, what are they truly asking for? What is the promise of transparency? What are its very real risks? And why is it essential that leaders understand it?

This is the first audiobook to explain how to sell--without resorting to hype, scare tactics, manipulation or settling for low response rates--through an amazing step-by-step formula anyone can use. It is the answer for every salesperson or marketer who knows that the old sales tactics no longer work, and that long-term sales success requires fresh ideas and new tactics. You will find them in abundance here!

Michael Fullan lays out the key factors that allow an organization to sustain meaningful change and explores essential lessons for business and public sector leaders for surviving and thriving in today's complex environment. His lessons are insightful, actionable, and concisely communicable.

Butler-Bowdon offers this collection of 50 classic texts that trace paths of success easy for listeners to follow. Each of the 50 texts is analyzed and summarized for listeners so they too can fulfill their personal potential and achieve financial security.

The author shows listeners how to think of the "Big Picture" when considering important business decisions. To succeed in the modern world, you have to have bold ideas, but you also have to have the courage to implement them. Professor Schmitt will show you how.

This indispensable guide tells listeners how to provide better service than their customers have ever imagined.

Persuasion expert Dave Lakhani breaks down this complicated process into easy-to-use steps, teaching the listener how to persuade, not merely manipulate. Persuasion is key to every aspect of sales, marketing, and negotiation. This audiobook reveals today's most effective techniques for business professionals, which can easily be applied to their personal lives as well. True persuasion is based in truth, honesty and inquisitiveness, and the ability to tell a powerful story and to meet the expectations of those one is trying to persuade.