Billion-Dollar Branding Brand Your Small Business Like a Big Business and Great Things Happen

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  • Author: Parker, Honey , Parker, Blaine , Lakhani, Dave
    Summary:

    Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center.

    Original Publisher: [s.l.] , Morgan James Publishing
    Language(s): English
    ISBN:

    9781614482734

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Abstract

Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center.

Publisher (Source)

[s.l.]

Morgan James Publishing

Not specified

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