Vincent delivers proven, repeatable practices to help any business establish a genuine brand identity. Using case studies from established brand leaders such as American Express, Apple, Virgin, and others, Vincent shows how delivering on a central promise is the key to creating a lasting connection with customers.
Original Publisher: Prince Frederick, MD
, Recorded Books
Language(s): English
ISBN:
9781470333904
Details
DC Contributor
Gildan Media Corporation
OneClick Digital (Firm)
Recorded Books, LLC.
Geoffrey, Joe.
Abstract
Vincent delivers proven, repeatable practices to help any business establish a genuine brand identity. Using case studies from established brand leaders such as American Express, Apple, Virgin, and others, Vincent shows how delivering on a central promise is the key to creating a lasting connection with customers.