Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

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Details:

  • Author: Handley, Ann
    Contributor:

    Gildan Media Corporation

    ,

    Recorded Books, LLC.

    ,

    Chapman, C. C.

    ,

    Scott, David Meerman

    Summary:

    A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

    Original Publisher: Prince Frederick, MD , [Prince Frederick, Md.] , Recorded Books , [Distributed by] OneClick Digital
    Language(s): English
    ISBN:

    9781464022265

Details

DC Contributor

Gildan Media Corporation

Recorded Books, LLC.

Chapman, C. C.

Scott, David Meerman

Abstract

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Publisher (Source)

Prince Frederick, MD

[Prince Frederick, Md.]

Recorded Books

[Distributed by] OneClick Digital

Not specified

Record