Abstract
Marketing legal services is tougher than ever for solo and small firm lawyers. There are more lawyers, more websites, and more media choices than ever before. In the past, lawyers have tried to differentiate themselves by "shouting louder." Ads that use talking frogs, fistfuls of cash and gory accident scenes not only provide no useful information to consumers but cheapen the profession and reduce respect for lawyers. To top it off, the bar ethics committees salivate at the opportunity to bring you up on ethics charges if you dare try to make your marketing actually pay off. Great Legal Marketing walks you step by step through the design of an effective marketing campaign that helps you bring in more of the clients and cases that you want.