Marshall McLuhan

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  • Author: Fitzgerald, Judith
    Summary:

    Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."

    Genre: Biographies and autobiographies
    Original Publisher: [S.l.] , Dundurn
    Language(s): English

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Abstract

Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."

Genre
Biographies and autobiographies
Publisher (Source)

[S.l.]

Dundurn

Not specified

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