Purple cow : transform your business by being remarkable
Summary: Godin shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of them and they are eager to learn more.
Original Publisher: Prince Frederick, MD
, [Prince Frederick, Md.]
, Recorded Books
, [Distributed by] OneClick Digital
Language(s): English
Details
Abstract
Godin shows business-minded individuals how the principle of the Purple Cow works. It is built around the premise that consumers have seen enough brown cows and they are tired of the same old, same old. But put a purple cow in front of them and they are eager to learn more.
Publisher (Source)
[Distributed by] OneClick Digital
Record
