Rethinking reputation how PR trumps marketing and advertising in the new media world

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Details:

  • Author: Seitel, Fraser P.
    Contributor:

    Gildan Media Corporation

    ,

    OneClick Digital (Firm)

    ,

    Recorded Books, LLC.

    ,

    Doorley, John

    ,

    Pratt, Sean

    Summary:

    The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.

    Original Publisher: Prince Frederick, MD , Recorded Books
    Language(s): English
    ISBN:

    9781470333980

Details

DC Contributor

Gildan Media Corporation

OneClick Digital (Firm)

Recorded Books, LLC.

Doorley, John

Pratt, Sean

Abstract

The authors reveal the secrets to reputation maintenance and crisis management in the new media world, based on extensive case studies of both near-penniless start-ups and multibillion-dollar corporations.

Publisher (Source)

Prince Frederick, MD

Recorded Books

Not specified

Record