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  2. When Women Ran Fifth Avenue : Glamour and Power At The Dawn of American Fashion

When women ran Fifth Avenue : glamour and power at the dawn of American fashion

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Details:

  • Author: Satow, Julie
    Summary:

    *New York Times* Bestseller • A Best Book of the Year: Amazon, Smithsonian, and *Financial Times*. A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of *The Plaza*. “Ms. Satow’s carefully researched book is compulsively readable: I found myself dashing through it like a novel. She portrays the women with verve; we get a glimpse into their lives, as well as a sense of what it was like at each of these retail meccas.” —*The Wall Street Journal*. The twentieth-century American department store: a palace of consumption where every wish could be met under one roof—afternoon tea, a stroll through the latest fashions, a wedding (or funeral) planned. It was a place where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York, Chicago, or on Main Street, USA, men owned the buildings, but inside, women ruled. In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband's department store as a housewife tasked with attracting more shoppers like herself and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II—before which US fashions were almost exclusively Parisian copies—becoming the first businesswoman to earn a

    Genre: Biographies and autobiographies, Business economics, History and geography
    Subject(s): New York (State)--New York
    Original Publisher: New York , Books on Tape
    Language(s): English
    ISBN:

    9780593865392

Details

Abstract

*New York Times* Bestseller • A Best Book of the Year: Amazon, Smithsonian, and *Financial Times*. A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of *The Plaza*. “Ms. Satow’s carefully researched book is compulsively readable: I found myself dashing through it like a novel. She portrays the women with verve; we get a glimpse into their lives, as well as a sense of what it was like at each of these retail meccas.” —*The Wall Street Journal*. The twentieth-century American department store: a palace of consumption where every wish could be met under one roof—afternoon tea, a stroll through the latest fashions, a wedding (or funeral) planned. It was a place where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York, Chicago, or on Main Street, USA, men owned the buildings, but inside, women ruled. In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband's department store as a housewife tasked with attracting more shoppers like herself and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II—before which US fashions were almost exclusively Parisian copies—becoming the first businesswoman to earn a

Genre
Biographies and autobiographies
Business economics
History and geography
Subject
New York (State)--New York
Publisher (Source)

New York

Books on Tape

Not specified

Record

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