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Combining the basics of marketing with cutting-edge concepts in mind control, Vitale shows how salespeople can put customers in a buying trance during which the salesperson can help frame and position the way the customer perceives the product, leading to more sales every time.

Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice: from beginning steps to critical final moves, how to recognize unethical tactics, key principles to the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles.

Debunks commonly held investing myths and misconceptions, explaining why each belief or strategy is wrong and how damaging it can be to financial health.

Using straightforward discussions and concrete examples, the authors show those still adjusting to their corner office how to get the most out of workers. Learn how to hire employees, manage employees, and discipline staff, all with advice that is both commonsense and thoughtful.

The authors show listeners how to cut costs and boost profits through green policies, including taking advantage of social networking tools and transforming customers, suppliers, and even competitors into an unofficial sales force.

Marketing gurus Jimmy Vee and Travis Miller team with Infotainment maven Joel Bauer to provide listeners a breakthrough program for attracting new customers with minimal effort. It's impossible to get new customers without hard-selling, cold-calling, or even begging, right? Vee, Miller, and Bauer say no. Here they lay out a step-bystep plan for letting new clients find you and remain with you forever.

The authors apply the lessons of the parable "The go-giver" to real-world situations.

Psychotherapist and director of Career Development at Harvard Business School, Timothy Butler proposes that ruts and dead ends in life can be the catalysts for change. Using a proven-successful six-step method to confront the issues that brought you to this impasse, you can not only get by, but move forward successfully.

Crutchfield and McLeod Grant studied 12 nonprofits that have achieved extraordinary levels of impact, from Habitat for Humanity to the Heritage Foundation, and distilled six counterintuitive practices that these organizations use to change the world. This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors and volunteers.

To an outsider, Toyota is hard to understand. The company moves forward gradually while also advancing in big leaps. It is frugal with its resources while spending extravagantly on people and projects. Granted unprecedented access to the inner workings of Toyota, the authors spent six years researching the company and performing more than 220 interviews with Toyota employees, distributors, and car dealers in order to determine what makes Toyota one of the world's best companies.