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Begun as a social experiment in 1937, Air Canada has evolved into one of the world’s greatest airlines. Air Canada: The History explores a modern miracle that has made commercial air travel in our country an everyday occurrence. The airline was born in 1937 as "Trans Canada Airlines," a ward of the Canadian National Railway. Renamed "Air Canada" in 1964 to reflect its status as a jet-age airline, it survived devastating air crashes, financial deficits, self-serving politicians, strikes, privatization, and the Airbus scandal.

Not a "Dummies" guide on the practical steps of starting a business, Everyday Entrepreneur focuses on the real problems, decisions, and personal qualities of budding entrepreneurs, in the form of an easy-to-read and interesting story. Limited time offer. "The most important skill in the 21st century will be the ability to create your own job." In Everyday Entrepreneur, you will meet three individuals who all have entrepreneurial aspirations. The first is Tim, whose career is stagnating, despite having a good job.

Musical-instrument manufacturing was one of the few areas in which Canada was able to compete with the United States and England in the 19th and early 20th centuries. This book describes one of the leading firms in the music industry in Canada at that time. The Toronto business that was conducted under the sign of the "Big Fiddle" added significantly to the spread of music in the city of Toronto and far beyond. The founder of this family business was Richard Sudgen Williams. With his son, R.S.

Visionary social entrepreneur David Pecaut’s life demonstrates how to make a positive impact on a community. City builder David Pecaut has been called a visionary and a pragmatist, passionate and compassionate, a bridge builder, a catalyst, and a trailblazer. Though David was a business leader and management consultant, most of these accolades flow from his volunteer work as a civic entrepreneur.

The story of what one daring entrepreneur with dreams and determination can achieve. Frank Hasenfratz grew up in Hungary learning to dodge bullets and avoid land mines during the Second World War. When the 1956 revolution erupted, he and his army unit joined the insurgents. After the revolution was crushed, he fled to Guelph, Ontario, where he gambled everything on a one-man operation making oil pumps for Ford. The company he founded, Linamar, today has 15,000 employees in eight countries and is the second-largest maker of auto parts in Canada.

A charming tale of history, creativity, natural inspiration, and a love of gardening. In 1913, Howard Dunington-Grubb and his wife, Lorrie, bought a small plot of land near Sheridan, Ontario, for the cultivation of ornamental plants. Local farmers thought they were crazy. But Howard and Lorrie, landscape architects recently arrived from England, were visionaries who dreamed of creating magnificent gardens in the colonial wasteland. Realizing that Canada had no nurseries that produced the plants they needed, they started one of their own.

Lemon-Aid guides steer the confused and anxious buyer through the economic meltdown unlike any other car-and-truck books on the market. U.S. automakers are suddenly awash in profits, and South Koreans and Europeans have gained market shares, while Honda, Nissan, and Toyota have curtailed production following the 2011 tsunami in Japan. Shortages of Japanese new cars and supplier disruptions will likely push used car prices through the roof well into 2012, so what should a savvy buyer do?

An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head. If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read.

Short-listed for the 2010 National Business Book Award Renowned author and journalist Sheila McLeod Arnopoulos uses her talent for investigative reporting to take us deep into the poorest villages in India. Yet, far from being passive victims of their circumstances, the women who live there have joined forces and are making astute use of microcredit to break the cycle of poverty. Microcredit was made famous by Bangladeshi economist Muhammad Yunus and consists of very small loans made primarily to women for the production of essential commodities or to start small businesses.

Senior executives, professionals, politicians, entrepreneurs, and educators are increasingly being evaluated by how well they speak - how credibly, how naturally, and how enthusiastically. They’re being judged on their presentation skills. In today’s communication-saturated age, the ability to address others effectively has become the essential mark of a leader. How Leaders Speak covers the seven keys to speaking like a leader: preparation, certainty, passion, engagement, and commitment.